Financial Literacy Education should start in elementary school (grades 1-8)

High School is too late!

The REALITY

Less than 15%

of Canadian elementary students receive formal financial literacy education, yet their financial habits and mindsets are formed starting age of 7.

The GAP

roughly 50%

of North American young adults reach age 25 with ZERO training or school curriculum education in financial literacy

Age 7

The age at which kids value systems, beliefs and money mindsets are starting to be formed

Our Passion Project-Kid's Financial Literacy

Our Solution: A book every grade 4-6 student MUST read!

A fantasy book about how money works for ages 8–12 (Grades 4 and 5)

Introduces kids to the 4 Pillars of Money: Spend, Save, Invest, Give

  • What banks and financial institutions actually do for families

  • Rainy day funds, budgeting and parental choices

  • What are luxuries vs necessities?

11-year-old Kristy needs only $5 from the Tooth Fairy to buy shiny new roller blades. In a dream, she meets Penny, the Clever Cash Cow and Boss of the Tooth Fairies, who takes her on a magical flying bubble through the world of how money works..

Kristy and the Clever Cash Cow

A Magical Journey of Discovery About Money

Finmark Sales Design